Category Archives: Sports Marketing

I read Seth Godin’s 2008 book, “Tribes: We Need You to Lead Us,” recently and I took notes of my favorite lines. I whittled them down from 23 to 10. A quick synopsis … anyone can lead from any position in a company or in the world, they just need to step up, use the tools available to each of us and serve up a creative, compelling message that people will 1. want to follow and 2. want to share.
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